Bank of America HomeOwnership Center

A Flash application running in a gigantic 20” x 40” Samsung Liquid Crystal Display with an integrated touch screen provides a groundbreaking and engaging research experience to prospective home buyers. The HOC is set for deployment in Bank of America branches and associated mortgage brokers nationwide.

The product is an exciting intersection between sexy, high end advertising and robust application development that is unique in any marketplace. The display represents a new way of engaging consumers by deploying deep, real time database services on large-format, digital signage kiosks with full-screen interaction.

Each kiosk is configured for its local market but is also connected to a central national database providing real time data, images, maps, mortgage rates, local bank loan officers and local real estate agents. Data is accessed from a MS SQL Server via Flash Remoting, .NET and C# for instant access to the most up-to-date information. Kiosks are married to a robust web-based admin so bank officials can feature local inventory, update properties, images and remotely control their kiosks.

Browse properties featured by the bank in Featured Properties mode. Browse properties offered within a REBO MLS. The kiosk will build the banks brand within the REBO and thus increase the number of leads and mortgages processed by bank.

Imagery here does not portray actual animation. View a web-based demonstration of the Flash application with live data from the server. This will only work correctly in current browser versions. http://demov2.informationlogix.com/demo

2006 Horizon Interactive Award Winner

2005 Macromedia Max Awards Business Experiences Finalist
See the Adobe Case Study

Display Modes

Idle Display Mode
Idle Display mode functions when there is no interaction with the kiosk. This mode mixes motion graphics imagery and real time data luring passersby into interacting with the kiosk. The kiosk cycles through a display of Featured Properties, MLS Properties, Mortgage Rates, and Loan Officers. Above a remotely-controlled marquee scrolls across the screen with the banks current message. Idle Display Mode is automatically triggered after the kiosk has been without interaction for a programmable amount of time.

Blackboard Mode
The kiosk can also be triggered remotely into Blackboard Mode. This is a static mode that displays a larger message programmed by that bank.

Inactive Display Mode
Inactive Display mode allows a Remote Administrator to display custom messaging such as “system is undergoing maintenance” on the HOC.

Interactive Mode
Interactive Mode (standard mode) is activated either by a user touching the screen or the triggering of a proximity sensor. The Interactive Mode is the “desktop” of the HOC. Display Modes Featured Properties
View Featured Properties for sale from this real estate brokerage or bank. View upcoming open houses, pending and sold properties in the local area. Properties can be searched and sorted by various criteria as well as mapped with interactive maps. Current Mortgage Rates can be checked, payments can be calculated, all data can be printed out and/or more information via email can be requested.

MLS Properties
Search the local Multiple Listing Service ® (MLS) to view properties for sale. Homes can be searched and sorted by area map, address, zip code, MLS number, and price. Current Mortgage Rates can be checked, payments can be calculated, all data can be printed out and/or more information via email can be requested.

Loan Officers
See Bank of America Loan Officers and request more information via email.

Mortgage Rates
View today's Rates. Compare a variety of mortgage options from fixed or adjustable rate loans. Calculate payments for your dream home.

Find an Agent
Use the HomeOwnership Center to find a top real estate agent from the local area.

Help
The Help section offers additional assistance.

Developers

About IntoMotion
IntoMotion provided all creative direction, Flash client and Flash Remoting development.
Contact IntoMotion

IntoMotion is an award-winning interactive technology studio based in Los Angeles that is devoted to the development of Flash applications for desktop, kiosk, Internet and mobile. IntoMotion is a 2004 and 2005 Adobe Max Awards Finalist and a 2006 Horizon Interactive Award Winner. IntoMotion has also been chosen on projects for AIG, Belkin, Cox Communications, DeVry University, Disney, J.D. Powers and Associates, Kia Motors America, Ford Motor Company, Maritz, Motorola, Red Bull, Toyota, Scion and Volvo. IntoMotion has powered national automotive training and incentive events in over 20 cities across the U.S.

Jack Cardinal, President and Solutions Engineer
Noah Dziobecki, Creative Director
Jeff Nusz, Project Lead Flash Developer

About InformationLogix
InformationLogix provided all server, MS SQL and ASP.NET development.

InformationLogix is a leading software company that develops B2B and B2C applications used by retailers and financial institutions. InformationLogix has developed turn-key strategies for the purposes of fulfilling digital signage requirements. Interactive digital signage provides an infinite amount of real-time, accurate and customized information for any industry. InformationLogix utilizes the latest best of breed specific to their clients needs.

Dana Keith, President
Steven Schwartz, Software Development
David Craig, Application Development/RCM